Article Reaction: Stephen Evans “Designing tasks for the Business English classroom”

One big goal of this Business English blog is to figure out what exactly Business English is and the implications for teaching. So I really enjoyed reading “Designing Tasks for the Business English Classroom” by Stephen Evans (Hong Kong Polytechnic University). In an...

Amazon and Tone

Let’s look at two examples from Amazon and how they handled tone. In this email, Amazon is just letting me know they’re sending me what I ordered. They want to have a friendly tone. Hey friend! I’m sending you your stuff! I almost expect them to ask...

Brevity Definitions

Shakespeare wrote that brevity is the soul of wit. What is brevity? Why is it the soul of wit? And which things damage brevity? Brevity is efficiency. It brings to mind shortness, but shortness isn’t right. Compact is much better. No meaning is lost. Thoughts...