The Tone Guide

In this post I’d like to introduce you to the tone guide I made for my writing students. Here it is. (Click on it to see a bigger version.) So helping my students with grammar and style has always been easy. But there was a third element: tone. Students would...

Amazon and Tone

Let’s look at two examples from Amazon and how they handled tone. In this email, Amazon is just letting me know they’re sending me what I ordered. They want to have a friendly tone. Hey friend! I’m sending you your stuff! I almost expect them to ask...